Waves Not Cycles | Nike x Patta: The Wave Ch. 1 | Nike

Chapter 1: Waves Not Cycles - Nike x Patta present: The Wave | A film by Mahaneela. Creative direction by Steve McQueen. The collaboration is a thematic reference to the cultural shifts and enduring influence that Patta has had on its greater community and industry. In this four-part film we follow siblings Abdul and Carista as they ride the ever-changing seas of life. The opening chapter represents the future generation. A teenager, Abdul feels trapped and wants to break free from the cycle of his life. The boy is learning who he is, in life and work, independently of his parents expectations for the environment he is in.nnSubscribe to our channel! http://youtube.com/nikennNike strives to bring innovation and inspiration to every athlete* in the world. (* If you have a body, you are an athlete.)nnOur mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.nnShop Nike https://go.nike.com/Shop-Nike nDownload Nike App https://go.nike.com/Nike-AppnDownload SNKRS App https://go.nike.com/SNKRS-AppnDownload Nike Training Club App https://go.nike.com/NTC-AppnDownload Nike Run Club App https://go.nike.com/NRC-AppnFollow Nike on Instagram http://instagram.com/nikenFollow Nike on Twitter http://twitter.com/nikenFollow Nike on Facebook http://facebook.com/nike

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