Product in motion: Gap Inc.’s photo studio captures clothing to fit your lifestyle
Have you ever wondered what's behind the experience of shopping online? Meet Gap Inc.'s Photo Studio. The San Francisco-based team captures all of the photos found on Gap.com, BananaRepublic.com, OldNavy.com and Athleta.com with the goal of helping online shoppers evaluate clothing length and fit, fabric thickness and texture, and how well their potential purchases will pair with different outfits — all without trying on a single piece.
Have you ever wondered what's behind the experience of shopping online? Meet Gap Inc.'s Photo Studio. The San Francisco-based team captures all of the photos found on Gap.com, BananaRepublic.com, OldNavy.com and Athleta.com with the goal of helping online shoppers evaluate clothing length and fit, fabric thickness and texture, and how well their potential purchases will pair with different outfits — all without trying on a single piece.
